Advertising Concepts and Strategies 2 Final (Expression College): Create a Mountain Dew commercial for a mofilm.com competition.
This was a two person project that I shared with Kate McAlpine. Our concept was a young man is walking home from school, where he doesn't feel like he is able to be himself. He's very frustrated, and it's a long walk on a hot day. He comes across some bikers doing tricks, and enjoys it very much. He decides that he can do this, and chugs a Mountain Dew, which transforms him into one of the bikers, and be begins to do a bunch of tricks before pedaling off into the horizon.
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