Social media campaign created for Swimathon, a Romanian fundraising event for local community projects. The event raised 64000 RON from 935 supporters of 164 swimmers.
The campaign's objectives were threefold:
- encourage locals to enter their projects/causes in the competition
- encourage locals to swim for their favourite project/cause
- encourage locals to donate for their favourite swimmer/project
I set an inspirational and/or humorous tone of voice for the copy by using well-known Romanian idioms with a literal sense, or unique phrasing that turns a negative perspective into a positive one.