The celebration of St. John of Sobrado, popularly referred to as howler monkeys. It is a tradition that dates back to the Middle Ages. Every year, the people of Sobrado recalls this story one of the greatest traditions found in Portugal and the Iberian Peninsula, with more than 800 extras.

This project called “Bugiadas” was to design a graphic identity for the feasts of St. John of Sobrado 2012. Being a feast of carnival character, the logo objective was to demonstrate that image through symbolic icons wich are a characteristic of this tradition.