Challenge | With the major increase in the snack food market, Hickory Sticks has become overshadowed by snacks with a higher popularity amoungst our target market due to their stronger and more consistent advertising.
Metrics | With little focus on Hickory Sticks, we are looking to bring the product back to life through a 5% increase in both sales and store orders within our overall reach.
Audience |15 to 25 year old young hearted individuals who are in the midst of settling into the responsibilities of adulthood. Maturity has become a huge factor in their lives and in doing so, these laid back “go getters” find personal downtime to be just as important as climbing up their social ladder. Getting older is something they have been looking forward to however, being a little kid at heart is still important to them in maintaining their happy lifestyle.
Brand Essence | Kumar Patel from Harold and Kumar Go To White Castle.
Mandatories | Print (Foodies, Food Network Magazine), Transit (Across all major subway stations), In Store (Metro, Loblaws, Food Basics, No Frills).
*To view full brief, contact lisamorra94@gmail.com
Print |By catering to the hobbies of most millennials, we positioned Hickory Sticks has the perfect, late night munchie that satifies every and any mood.
