Audible.com landing page design for acquisition, 2005.
Splash screen design for launch of AudibleManager, the software that managed your audio content, 2004.
AudibleManager software managed Audible's content for your mobile devices; this was before iTunes.This design shows how your library and your content was organized
.
Print design postcard for direct mail campaign,2003-4. Audible had many partnerships with device manufacturers. Apple was an important strategic partner. When the iPod was released, Audible's market for content grew exponentially and allowed for the targeting of a younger demographic.
Poster design for display in retailers of Apple products, playing off the brand identity of Apple, 2005.
Print design for a tray table back for advertising on airplanes, for US Airways partnership, 2005.
Cover of direct mail brochure, promoting subscriptions to Audible as a holiday gift, 2004.
Promotional postcard for Audible-produced show for Eric Bogosian, 2004; Audible was producing original content at that time.
AUDIBLE.COM
From 2003 - 2006, I redesigned and rebranded Audible.com, the highly-trafficked consumer website that sells digital audio. Audible is now part of Amazon.com and continues to be the leading seller of digital audiobooks worldwide.
As senior art director, I was responsible for all web design and print material. Projects included designing and concepting email campaigns, tradebooth materials, tshirts and more. I led the Creative Department which included 5 full-time staff members and various temporary employees. I worked closely with the Marketing Department to create a lifestyle brand at the onset of mobile device usage.
"Lynn has an incredible grasp of design for both online and offline. She managed the entire rebranding of audible.com which transformed it from a technology product to a lifestyle site. She is wonderful to work with, is open to alternative ideas and gets the job done above and beyond expectations." —Leora Schachter, former Marketing Manager of Audible.com
