Guate Activa - Logo Design

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Guate Activa is an organization that faces the challenge of reorganizing and building of "The New Guatemala" from a concept of republic, defending the democratic processes, rule of law and the
institutionalism as legitimate means of political decision.

They work based in the belief that is necessary to empower people accross Guatemala in freedom and equality of decision, and to work together to close the gaps that affect everyone in our contry.

"The New Guatemala" is built without polarizing ideologies.They are conscious about the reality of the country, but they are promoting the development of a civil platform in wich different perspectives from different active citizens can be joined working together. They work in the following areas:

- Politics Activation
- Social Activation
- Citizen Activation
- College Activation

For more information about this lead, follow their Facebook feed here.

You can also check their webpage here.

Old Logo from the lead.

Redefined Color as the oficial one.
R = 0
G = 153
B = 255

The main focus was to get an idea of the activation for the new citizens and empower them to legitimate the political decisions. The worldwide symbol for "On / Off", was the concept generated to communicate the ideal of Guate Activa, in wich the second word, describes the action they consider as their most important task towards the new citizens.