This was a project done for Shoprite Checkers - we wanted to give the current private label "Morning Mills" a new face, so I came up with colourful yet "earthy, home made" concepts.

 

I was happy with the fact that the entire concept I did, photography direction and everything came out exactly as I had in mind (except we had to drop in translations which always interferes with your design, as this product gets exported into Africa)