At fuseproject, I led design of the entire digital system for GAME GOLF, a wearable technology that tracks and displays a player’s game. Data is analyzed and presented via interactive visualizations with real, actionable insight to help a player improve their game.
My contributions included product definition and design, UI/UX for an iOS and Android app as well as responsive web design and content strategy for a brand site, rich web app and native Mac and PC software, copywriting, branding, packaging and identity.
Created at fuseproject, San Francisco.
•• Chief Creative Officer: Yves Béhar
•• Creative Director: Curt Collinsworth
•• Design Lead: Michael Lashford
•• Visual Design: Evan Sornstein and Barton Smith
•• Industrial Design: Liam Adelman
•• Strategy: Logan Ray
•• Project Management: Nina Arshagouni
•• Creative Director: Curt Collinsworth
•• Design Lead: Michael Lashford
•• Visual Design: Evan Sornstein and Barton Smith
•• Industrial Design: Liam Adelman
•• Strategy: Logan Ray
•• Project Management: Nina Arshagouni
