My team at fuseproject partnered with startup founder Jason Aramburu to grow his concept—a smart garden system to help people take better care of their plants—from an idea to a reality. We guided the product through deep, iterative phases of research, strategy and design to create a brand and experience that bridges the gap between earth and technology, and helps people become better growers.
My contributions included product definition and design, UI/UX for an iOS app and responsive web design, copywriting, branding and identity.
Created at fuseproject, San Francisco.
•• Chief Creative Officer: Yves Béhar
•• Creative Director: Curt Collinsworth
•• Design Lead: Michael Lashford
•• Industrial Design: Liam Adelman and Maria Bujalska
•• Strategy: Logan Ray and Michelle Dawson
•• Project Management: Noah Polsky
•• Creative Director: Curt Collinsworth
•• Design Lead: Michael Lashford
•• Industrial Design: Liam Adelman and Maria Bujalska
•• Strategy: Logan Ray and Michelle Dawson
•• Project Management: Noah Polsky
