When my team at fuseproject created a customizable line of its popular SodaStream machines called PLAY, it needed an equally engaging online ordering platform. I designed this web experience to give users the opportunity to experience and pre-order the modular products, as well as share the design story and press leading up to launch at the London Design Festival.
My contributions included UI/UX design and content strategy for a rich, responsive website, copywriting, branding and identity for the new PLAY line.
Created at fuseproject, San Francisco.
•• Chief Creative Officer: Yves Béhar
•• Creative Director: Curt Collinsworth
•• Design Lead: Kristine Arth
•• Senior Visual Design: Michael Lashford
•• Event Production: Papush
•• Creative Director: Curt Collinsworth
•• Design Lead: Kristine Arth
•• Senior Visual Design: Michael Lashford
•• Event Production: Papush
