Threadless is an online community of artists and an e-commerce website founded in 2000. Its designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote. After seven days the staff reviews the top-scoring designs. Based on the average score and community feedback, about 10 designs are selected each week, printed on clothing and other products, and sold worldwide through the online store and at their retail store in Chicago. They support artist community in every way possible, whether it be through annual creative awards, commission-based award system, or simply by tweeting names to the world. Competing in their challenges we left our distinctive sign which would be spread out in the world.

 

Design: Goran Raukar, Ana Rako
Client: Threadless