Nupo - Meal Replacements
Nupo is a manufacturer of nutritious and diet products. In their latest campaign they wanted to add focus to a new branch of products, the "On-The-Go" selection of Meal Replacements. These drinks and snack bars can normally be purchased in health stores, but now also at convenient stores and kiosks. Nupo wanted to change focus from being manufacturer of "mix-powder-with-water" solutions and instead make easy and healthy food, offering an alternative to soft drinks and candy bars.The concept ended being an easy-going paper universe, drawing lines both to the ease of use and the "lightness" of the products.The sponsorship was broadcasted in conjunction the reality show "Fristet" (Tempted), playing with the idea of using Nupo products instead of being tempted to easy and unhealthy solutions.
Nupo is a manufacturer of nutritious and diet products. In their latest campaign they wanted to add focus to a new branch of products, the "On-The-Go" selection of Meal Replacements. These drinks and snack bars can normally be purchased in health stores, but now also at convenient stores and kiosks. Nupo wanted to change focus from being manufacturer of "mix-powder-with-water" solutions and instead make easy and healthy food, offering an alternative to soft drinks and candy bars.The concept ended being an easy-going paper universe, drawing lines both to the ease of use and the "lightness" of the products.The sponsorship was broadcasted in conjunction the reality show "Fristet" (Tempted), playing with the idea of using Nupo products instead of being tempted to easy and unhealthy solutions.
My role (Main sequence): Additional geometry and animation, Shading, Rendering, Compositing
My role (Pack shots): Everything
Client: Nupo
Software: 3ds MAX, After Effects, Premiere
Facility: STORM Productions
Production type: Sponsorship
My role (Pack shots): Everything
Client: Nupo
Software: 3ds MAX, After Effects, Premiere
Facility: STORM Productions
Production type: Sponsorship
The light paper universe was created with a mixture of noise maps and scans of crumpled paper.
