Launched in 2013 by Luma, YR is the world’s first fully customised print fashion brand.
Our innovative interactive design experience, combines custom built design software, touch screen interfaces and state of the art printing technology.
YR technology allows guests to quickly and easily create designs by swiping their way through a library of patterns and individual images.
Users can then apply effects, filters and text to create a truly bespoke design. Once a design is perfected, guests watch our expert team print & press the garment right in front of their eyes or delivered to their door within 24 hours.
