A classroom project on Design for social change.A group of four worked on this project.
The objective was to bring about a change in the behaviour of people towards stray dogs. The campaign aimed at telling people that taking care of a dog is not a responsibility as it does not always require adoption. Even a small good gesture is good enough.
P.A.L functions as an Independent body under Humane Animal Society (HAS), an animal welfare organization in Coimbatore, Tamil Nadu. Each community will have their own P.A.L which will see to the welfare of the dogs of that community, hence promoting the concept of community dogs.
The Branding done by Anand Krishnan
To promote this idea of ours we worked on different mediums. I worked on a stop motion animation. The basic idea was to promote P.A.L as well as tell people in a simple way of what we mean by a ‘small gesture'
