At the culmination of my Fulbright research year, a member of IDEO’s Shanghai studio expressed interest in hearing more about my research after reading about it on Ethnography Matters (a website for which I had written previously about my work). He invited me in to present to their studio during my last week in the country. This presentation reviews my goals I had at the beginning of the year, and how those goals evolved once the realities of the field set in. It also outlines the format for how I intend to present the findings from my research in the future.
role in the development of this project:
I was the primary researcher (though also trained two research assistants) for this project, which entailed conducting over 200 ethnographic interviews over the course of a Fulbright grant in China from 2012 to 2013. I submitted my proposal to the International Institute of Education, the board that administers the Fulbright, and it was one of 55 selected from amongst 164 applicants.
expertise the project demonstrates:
This project demonstrates my ability to craft the raw data from over 200 ethnographic interviews across more than twenty cities into a compelling and engaging overview of a year’s worth of fieldwork. I chose to further focus the presentation by highlighting the elements of my findings around resource-constrained human centered design and modification of rural vehicles, as human centered design and creativity were subjects I knew to be relevant to IDEO. This presentation also demonstrates my ability to craft an aesthetically pleasing visual deliverable that features both photos and videos, as well as present it (for approximately forty minutes).
nature of the research undertaken:
This research was funded by my Fulbright grant to study how rural utility vehicles were modified in resource-scarce conditions across China, and how those modifications evolved and spread through social networks. I researched how various mechanics, vendors, and deliverymen modified their vehicles through ethnographic interviews with them, many of which entailed living with and working alongside them for several days to see how they used and spoke about the modifications to their vehicles.