Magenta children’s hospital was redesigned to give young patients an innovative experience during their medical tratment.

The walls of common areas and patient rooms are filled with illustrations of sweet animals – like moles, sloths, penguins – that bring relief and joy to the little ones by playing their musical instruments. Animals and music are the main theme, and create an immersive atmosphere that radiates serenity as soon as you enter the ward. The colors are soft and cheerful and help give the environment a calm and relaxed atmosphere.

Every detail, such as graphic elements and wayfinding, was designed to make the hospital experience as pleasant as possible for children and their families.

Client: Abio association
Credits: Ludovico