Yeo's - SOY Dream
Created by iGoo Communication Ltd
Creative Director - Jane Li
Designer - Ricky Cheng
Created by iGoo Communication Ltd
Creative Director - Jane Li
Designer - Ricky Cheng
OBJECTIVE
Yeo’s is a credible and recognised brand with a long history of selling herbal drinks in Asia. They are planning their launch of a new series of healthy non-herbal drinks called Soy Dream in the Asia region.
IDEA
With their long history, their brand is associated heavily with their signature herbal drinks. They want to refresh their brand image with this new line of drinks and to not only be associated to their signature herbal drink products. So we revamped their logo, but keeping certain elements to prevent loss of recognition. The idea is to make the new series to appear younger and energetic to attract new consumers. By using the Chinese typography meaning “organic life” with Soy Dream, we kept the logo simple, modern and trendy.
