Metropolitan Pacific - Corporate Identity
Created by REM Advertising Ltd
Creative Director - Malvin Chuang
Art Director - Ricky Cheng
Creative Director - Malvin Chuang
Art Director - Ricky Cheng
OBJECTIVE
Metropolitan Pacific is a new duty-free shop in Hong Kong and they’re main target audience is the mainland China traveller. So they want to market their brand as more international and memorable.
IDEA
We needed to create and develop a complete corporate identity but keeping it simple, and more easily memorable. As their main target audience has a passion for gift shopping, I incorporated a gift ribbon to spell out the initials M & P defining the brand. This modern logo fuses the brand, cultural colour and the sensibility of their target audience.
