BRIEF:
Create a brand identity for a convenience store that will be located in a young, artsy, fast-paced neighborhood.
Create a brand identity for a convenience store that will be located in a young, artsy, fast-paced neighborhood.
CONCEPT:
Putting together the different categories of products found in a convenience store to create the logo and applying these objects individually on different supports as part of the branding. Using pastel gradient colors to rejuvenate the aesthetic of the brand and differentiate themselves from other convenience stores.
Putting together the different categories of products found in a convenience store to create the logo and applying these objects individually on different supports as part of the branding. Using pastel gradient colors to rejuvenate the aesthetic of the brand and differentiate themselves from other convenience stores.
