Studies have shown that our brains react differently to different environments with different noise levels. Why do we like going to coffee shops to get our work done? Well, it's simple.
Processing Disfluency
The noise level in a coffee shop (70 dB) is just enough to distract our brains from normal concentration, throwing it into a mode of abstract thinking, hence the creavitiy. Anything else, is either too noisy or...too boring.
So next time you walk into a coffee shop, just know it's not just the reclaimed wood or the overpriced lattes that keeps you going back to get your work done.
Yes, the Julius Meinl group have actually developed a poetry cafe in which you can pay for your drinks with a poem. If only all coffee shops felt the same way.
Guest Room Entry / A coffee shop lounge connected to the main corridor with a personalized library of books and vinyl records based on guest preferences.
Guest Room Corridor/ Nana Walls Doors allow guest rooms to open into a vibrant coffee shop environment where creatives of different disciplines can intereact and network. Companies have the option to rent out the entire floor, which includes 2 private "Think Tank" conference rooms and a private coffee bar.
Guest Rooms Interior/
Aztec Wallcovering/ The emtry to each Guest Room will feature a different iconic figure from history with a quote based on the inspiration theme of the hotel. I think that most often people do it becuse they don't know what else to fill the wall with, but I specifically wanted to emphasize the creative direction that everything begins with an idea. It's a reminder that once upon a time, these folks where exactly where you are.
I have included as much as I can