Mealtime Story
Integrated Digital Campaign, Mobile Application
Ad Agency: PT Hakuhodo Indonesia
Advertiser: PT Ajinomoto Indonesia
Advertiser: PT Ajinomoto Indonesia
Brand: Dapur Umami
ECD: H. Woon Siew
CD/ACD: Lucy Novita, Anton Jaya
Art Director: Rais Djamal
Copywriter: Doppy Prasetya
ECD: H. Woon Siew
CD/ACD: Lucy Novita, Anton Jaya
Art Director: Rais Djamal
Copywriter: Doppy Prasetya
Graphic Designer: Evans Poton
Account Team: R.E Budi Astuti, Lina A, Ira Ayu Sasmita
Strategy Team: Devi Attamimi, Sanu
Account Team: R.E Budi Astuti, Lina A, Ira Ayu Sasmita
Strategy Team: Devi Attamimi, Sanu
Development Team: Jefri Dinomo, Hanes Lepaskendali, Fajar Ahadi
Project Management Team: Tiara Pohan
Technology Partner: Elecstrap
Agency Partner: Lepaskendali, Soundfams
CHALLENGE
Mealtime can be very challenging. Sometimes it makes mothers feel inadequate of giving proper nutrition for their loved ones. How can we turn mealtime into a happy time?
THE MEALTIME STORY ANIMATION
Recipe 1 - Roti Kincir Masako
Recipe 2 - Nasi Lebah Umami
Recipe 3 - Terompet Sayur Pelangi
Recipe 4 - Nugget Bento Sajiku
