Based upon our initial Summer "Hot Savings, Cool Deals" direct mailer (which ill post and link to soon), I art directed our graphic designer Vinny Lee (who was freelance at the time, but is now part of the team). Vinny and I wanted to extend the playful idea of the cornucopia of summer merchandise that Modell's offers our customers. The POP package consisted of window banners and snap frame "shop specific signage" along with 4 way toppers and related pre printed POP (not shown here). This execution set the tone of our fall Back to School, Outdoor Shop and Winter Shop, with it's use of playfully highlighted the product types.

Ultimately the graphics were extended to circulars, ROP, e-mail and web campaigns.

Window banner rendering

Snap frame rendering.