The client is an Australian-based microbrewery who is launching a special new craft beer on the market. Mitsubachi is a traditional Japanese recipe for a honey-infused craft beer, brewed in Australia. The objective of this brief was to develop iconic visual imagery for this beer label and further apply this across a broader range of products.  Appealing to the audience of 20-40 year old males, the colour palette chosen reflects that of premium quality, masculinity and a touch of warm, sweet honey.