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The Crayola Future Artists Campaign

2011 Scion xB - Chosen for its friendly appearance and large flat surfaces.
Window graphics and hang tag spoiler reinforce Crayola branding while maintaining a logical connection to the car.
Drawing area is positioned at a reachable height for any age group.
When a storm hits, the car becomes proof that the markers are in fact washable.
Museum Exhibition Exterior 
Crayola logo is intentionally absent to dispel the notion that this is simply an advertisement.
The Crayola brand is used subtly throughout to create a more comfortable environment.
Each child entering the exhibit will receive a Crayola branded paper to color in any way they choose.
A full range of Crayola products will be readily available at workstations throughout the exhibit.
Museum personnel will then hang the images in order according to age until the space is full.
The Crayola Future Artists Campaign
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The Crayola Future Artists Campaign

With 98% brand recognition, Crayola needs no help spreading their name. Rather than a simple billboard on wheels, the Ccrayola car is a source of Read More

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