A client approach me with a convenient beauty lounge franchise with instant makeover applications concept. They set the counter/booth display in the mall area where their most potential target audience will be (young and adult cosmopolitan women).

 

They needed a logo design and brand identity that appeals their customers and reflects to their service and products.

 

 

Based on client product and service, I proposed the butterfly as the logo icon. Butterfly represents beauty and the sparkling dust trails represents fantasy of enhanced beauty. The purple colour is chosen as the logo main colour. Purple colour associated with elegance and imagination.

For their marketing member reward program, I designed a compact & stylish member card that easy to carry in their purse. The white circle area is for the stamp mark area with simple and clear informations on their reward points. I use the logo "butterfly" icon as the stamp.

Here are the franchise flyer that covers client's service & products for their targeted customer on one side, and with the other side of the flyer contain informations for potential investor that have interest, with detail informations on franchise Break Event Point (BEP).