The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner who has the skills and technique to use the energetic properties of flowers to support an adult, child, or animal through their emotional difficulties.

 

She required a unique branding device to work across her retail business involving letterheads, business cards, signage, packaging and labels.

 

The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as accurately portray the emotions of the business.