I was tasked with creating a new look for a car wash in Northeast Ohio. They had a logo they were happy with and wanted to keep, but wanted a completely new look for all of their on-site signage and marketing materials.

 

I provided a number of deliverables, which are detailed below.

This was the logo they already had, created by a different designer. They were happy with the logo and did not want a redesign. They also had a large street sign with this logo, which they didn't want to pay to replace if they changed it so they decided to stick with what they had. As a result, I needed to work with this logo but create a new color palette and 'look' for everything else.

A big part of the marketing push was a direct mailer which was sent to all residences within a certain radius of the car wash's location. The primary goal of this mailer was to inform consumers about the existence of the wash, while offering them a free car wash to encourage them to come out to the lot.

 

Branded touchscreen interface for the self-pay stations.

 

Custom branded decals for self-pay stations. For this project, I also designed a complete wrap for the pay station. It covers the top, side, back, and base completely with a seemless wrap design.

 

I designed a full wash-menu to fit in with the overall aesthetic. This is a large, backlit sign which sits in front of their pay stations to advertise their entire wash menu to their customers.

 

Custom gift card design.

 

The client has a large 8' x 4' horizontal sign they wanted redesigned (front & back) with the new look to advertise for their unlimited plans.