ATL campaign introducing the new sedan: Nissan Sentra. The idea is very simple: In Sentra you’re in the center of everything (which goes just perfect in Russian language since the words sound almost the same: «В центре» ). Visually it’s supported by the fact that the car always remains in the center of the perfectly symmetrical world which is reinforced by the mirror effect.
Campaign start: November 2014
Nissan Sentra TVC / Director's CUT
