Guerilla advertising (proposal).
At the end of the year, Romania voted his president (November 2nd and 16th). Thus, in the period preceding the TEDx Bucharest, an unique opportunity arised: to talk about great ideas and brilliant minds that can change the world, in contrast to the non-ideological noise of politicians which intoxicates the media.
Idea: A parasite sticker (put on the electoral posters and billboards) that „plugs” the mouth of the political figures.
The TED Bookmark - Book insert implemented via Carturesti Bookstores and Bookster Read'n'Roll (www.bookster.ro)
