Tracks 4WD Hire is a Perth-based small business, tailoring cars to suit adventurous backpackers, families, and day-trippers alike. Tracks caters to all budgets and tastes with a wide variety of tough, regularly serviced vehicles to choose from.
For this brief, I created a promotional brochure to be used at exhibitions and tradeshows. To keep it memorable, interactive, and in line with the adventure/road trip vibe of the brand, I wrote and styled a short choose your own adventure story to be printed on a double sided, fold-out poster. A die-cut protective sleeve highlights the concept and typography.
The colour palette I used is quite muted and contrasts mauve against a warm black to bring out the summery, adventure-y vibe of the brochure.
