The idea behind Detox Box was to provide customers with quality products that promote and encourage good health practices on the go, digitally, at work and in the home, and to shift the everyday work and home dynamic from overwhelmed and very much stressed to cool, calm, and collected.
I developed a set of chewables tablets full of natural ingredients hat target relieving stress and boozing energy. These fruits chewables were crafted as a healthier alternative to addictive snacks and drinks options and sought to solve the question as to how someone can relax in a rush and still maintain optimum focus.
Following in the example of online custom kits, like Birchbox, the Detox Box Brand would be sold primarily online, and in select retail establishments across the US.
A social media campaign under the hashtag #forthemoments would be the calling card for the website's initial launch, both in print and digitally, and would act as a vessel to promote intrigue and awareness into the company.
#forthosemoment when you've shopped, and dropped.
#forthosemoment when you absolutely can't with public transit anymore.
