Carnegie Mellon University in Qatar 10th Anniversary
Carnegie Mellon University in Qatar have been providing undergraduate degrees in a number
of programmes from biological sciences to information technology for 10 years. In order to commemorate this momentous milestone in their journey they invited Her Highness Sheikha Moza bint Nasser and 800 guests to join them
for an evening celebration.
for an evening celebration.
Challenge
CMU-Q needed an agency that were able to provide a full turn key solution as well as having previous experience in dealing with the protocol and security requirements that come with the attendance
of Her Highness Sheikha Moza bint Nasser.
of Her Highness Sheikha Moza bint Nasser.
WRG were therefore the perfect fit for this occasion.
Response
We employed a dedicated, multi-discipline, client-facing team to ensure that all elements of this complex event were catered for. We created a full guest experience by devising a brand identity that sat alongside the existing CMU-Q 10th Anniversary logo.
This was then rolled out over all elements of the event from the online registration to the stage set.
Highlights
Designing and installing three 8m x 3m screens
and an 800-person seating block in a challenging space within the CMU-Q campus building.
Creating 5 separate films in-house in a four week period that allowed us to tell the history and achievements of CMU-Q through narration, imagery and graphics.
Full print and signage roll out of event branding.
Providing a full logistics team who dealt with the online registration, invitation delivery, protocol and catering.
Creating 5 separate films in-house in a four week period that allowed us to tell the history and achievements of CMU-Q through narration, imagery and graphics.
Full print and signage roll out of event branding.
Providing a full logistics team who dealt with the online registration, invitation delivery, protocol and catering.
Outcome
A delighted client who said: “The event was awesome. My entire staff loved working with you and your team. I hope we get the opportunity to work together again.”
Stage Screen Graphics
Paddle Signage
VIP Invitations
Guest Invitations
Reserved Seating Cards
Badges