Brief: Design a modified "footer" structure that will allow the 2 powder bottles to stand out on shelf, without requiring additional shelf space.
Wobblers are not allowed in some stores, therefore an additional space for communications will be a plus.
Solution: Tilt both the powder bottles to give an unusual effect, and add a space resembling a wobbler to cover the blank space between the 2 products.
Wobblers are not allowed in some stores, therefore an additional space for communications will be a plus.
Solution: Tilt both the powder bottles to give an unusual effect, and add a space resembling a wobbler to cover the blank space between the 2 products.
Bottom view comparison on how the special footer does not require additional horizontal shelf space as compared to the products aligned in parallel.
Designing the footer structure on Adobe Illustrator
Finished look of the packaging. Artworks were designed by in-house creatives.
The promo packs displayed in-store nationwide
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