Brief: To create a merchandising tester bib for Johnson's Baby's new product: Cooling Gel Lotion.

The merchandising material must be impactful and visible on shelf, without sacrificing the ease of assembly.
Solution: A paper bib that stands on its own with pop-up space for communication.

Basic shape of bib based on the bottle's measurements. The crown will hold the bib in place.

Proposed design inspired by a winter jacket.

Final artwork designed by in-house creatives. "TRY ME!" tabs are positioned in front of the bottle's spout upon assembly.

The tester bibs distributed nationwide and placed on Johnson's Baby's shelves.

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