Brief: Design a cost-effective packaging solution for a promo. The packaging must not hide the product and premium.
Drafts
Box versus "backboard" packaging
Box: 3x paper requirement + acetate cost
Backboard: at least 4x cheaper, increased product visibility, no additional shelf space requirement
Box: 3x paper requirement + acetate cost
Backboard: at least 4x cheaper, increased product visibility, no additional shelf space requirement
Final artwork from in-house creatives:
Promo packaging for refill and bottle variants.
Packaging design was also used for a new Johnson's Baby Bath variant promo- Milk+Rice.
THANKS FOR WATCHING!
