Hotlink is a popular pre-paid mobile provider in Malaysia, with the core of its users teens and young working adults. The following is one of two directions of a branding exercise with focus on its new 4G enabled service, from only RM1 a day.
Creative Direction 1 - Life without Gaps
With fast mobile internet connections from only RM1 a day, users will never have to worry about being left out due to lack of or slow connections away from wi-fi hotspots.
Here's a 'manifesto' video we put together for the presentation. Footages were taken from other existing commercials and music videos.
Copywriters: Kelvin, Kevin Teh
Art Director: Jamie Toh
Creative Director: Gavin Simpson
Agency: Ogilvy & Mather Kuala Lumpur
Creative Direction 2 - The Outcasts
The message is simple: With Hotlink, you won't have to resort to extremes to be "in".
Copywriters: Kelvin
Art Directors: Jamie Toh, Choo Chee Wee
Creative Director: Gavin Simpson
Agency: Ogilvy & Mather Kuala Lumpur
