‘Made Fresh’ is a poster campaign designed to represent the freshness of the Barilla brand, by re-creating the unique shape of their sauce bottle using the very, garden fresh ingredients, they use to make their sauce.
The concept behind the poster was that the bottle shape could be re-created using the different ingredients found in each flavor of Barilla sauce. The entire process and shape was created by hand. For example, in this poster we see a Barilla bottle created from all the ingredients used in their ‘Mushroom Sauce'. Similarly, a bottle for each Barilla flavor can be created using the related ingredients, turning the poster into a series of eye catching, appetizing images.
The Final 'Made Fresh' Poster
We also created a second poster series, where the concept was to show the process of how the sauce is made, typographically.
In this example, We spelt out the flavor ‘Marinara’ with the ingredients used to make the sauce. As we read the word from left to right, we see the its progress from fresh garden vegetables to the final appetizing Barilla sauce!
Thank You for Watching!!
