INSIGHT:

     People want to be healthier and more active, but they don't see results overnight and get discouraged.

 

KEY MESSAGE:

     It's the easiest way to improve your running.

 

BIG IDEA:

     "Nothing happens overnight."

 

MEDIA:

     Print, Outdoor (2), Guerilla, Social Media

Copy:

We know that a healthy life doesn't happen overnight. TomTom is the perfect training partner, monitoring your heart rate and keeping tabs on your fitness goals, without guilting you if you miss a workout.

 

TomTom

Start small. Finish big.

Copy:
One workout won't change your body, but it could change your life. TomTom is the perfect training partner; it monitors your heart rate and workout goals, all without discouraging you for missing a workout.

TomTom
Start small. Finish big.