Hilary Gaby's profile

Demel | Brand Identity + Packaging

Hilary Gaby
Graphic Design Studio
Fall 2014
 
 
introduction:
 
This project was a recreation of an already established bakery which is known for their artfully crafted chocolate and confectionary art. I thought it would be interesting to develope a new look for a brand that has been around for three centuries with such a strong legacy.
 
Tasks of the project included the development of a logo and to create several delieverables demonstrating the brand across a variety of formats.
primary logo: 
inspired by the Alps of Vienna
back of the menu: 
a historical overview of the establishment's legacy
 
business cards
chocolate bar packaging
back detail: chocolate bar packagaing + varying patterns
cake box and gift bag
thank you!
 
hilary gaby // fall 2014
Demel | Brand Identity + Packaging
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