Lindsay Birch's profile

Aditi | Package Design | Branding

Lindsay Birch
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The word Aditi means boundless and freedom, which began as the inspiration for this piece. After studying the culture of India, the Diwali Festival (The Festival of Lights) sparked an idea. The signature tea packaging represents the festival as a whole. The lantern exterior is the source of light that people use to shield themselves from darkness. Each individual box marks a separate day of the festival, bring the lantern to life.
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
tea Diwali lantern package design die cut branding art direction
Photo Credit: Nicole Tuite
Aditi | Package Design | Branding
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Lindsay Birch's profile

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Lindsay Birch's profile
NC, USA

Aditi | Package Design | Branding

The word Aditi means boundless and freedom, which began as the inspiration for this piece. After studying the culture of India, the Diwali Festiv Read More

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Attribution, Non-commercialAttribution, Non-commercial