Concept and mock up a self-promotion direct mail piece. The purpose of this promotion is to deliver the core of your unique selling proposition to a person you want to go to work for. Your direct mail piece must be self-contained and one-step. Must include your resume. Your objective is to motivate your audience to grant you an interview, so you must include a clear, compelling and difinitive call-to-action.
Integrated Communication Management
Stan Richards School of Advertising and Public Relations
The University of Texas at Austin
