How does Mumbai’s oldest pub go about winning back a generation perpetually glued to a screen?
In times when the youth are hooked on to social networking sites and apps, the challenge for us was to reposition the ‘virtual’ lifestyle and invite the youth back to unwind with a drink in the ‘real’ world,
to the original social network, one which existed even before the era of the internet.
To this end, we designed coasters with a message for the times, mocking social media in lighter vein with an occasional dose of old-school, arrogant, tongue-in-cheek humour.
In times when the youth are hooked on to social networking sites and apps, the challenge for us was to reposition the ‘virtual’ lifestyle and invite the youth back to unwind with a drink in the ‘real’ world,
to the original social network, one which existed even before the era of the internet.
To this end, we designed coasters with a message for the times, mocking social media in lighter vein with an occasional dose of old-school, arrogant, tongue-in-cheek humour.
Bronze Abby Award for Print Craft
(Copywriting) by The Advertising Club (2014)
(Copywriting) by The Advertising Club (2014)
