Getting sick when you are traveling in a foreign country can be frightening, so it is best to be covered with a travelers insurance such as Medicus/Assist-Card.
For its PRINT/OOH campaign we played with the names of some touristic destinations to bring out words that remains injuries or illnesses.
Calcutta, Germany, Kuala Lumpur, Spain, Versailles ... become destinations at risk: the risk is present in their name.
For its PRINT/OOH campaign we played with the names of some touristic destinations to bring out words that remains injuries or illnesses.
Calcutta, Germany, Kuala Lumpur, Spain, Versailles ... become destinations at risk: the risk is present in their name.
PHOTOGRAPHER: BLUMENCWEIG · BENITEZ
ARTIST: LEANDRO SÍVORI
