Kraft’s marketing team is comprised of over 500 marketers representing their various brands. The marketing team, rebranded "Makers," had an extensive amount of resources, but no central location to house materials, define best practices and share their vision. Our team created an interactive playbook to house and link to a robust repository of insights and resources. We approached the playbook much like a website in that it has tiered content levels and a clean and intuitive navigation. The playbook is a great resource that is scalable and visible across all devices, both online and off.
