We worked with Goodby Silverstein and Hal Riney in San Fransisco for well over 12 months perfecting this worldwide advertising refresh for Hewlett Packard. Hours and hours of (old school) conference calls, weeks and weeks of refining the work, months and months of research, and many more months of finally creating the work, as Regional Creative Director on HP at Saatchi and Publicis, it was an absolute pleasure to finally launch this global campaign ‘The Computer is Personal Again’ across Asia Pacific & Japan.
The commercials for this successful campaign were originally produced for use in Asia Pacific, but they ended up running around the globe because they were so effective at increasing sales. HP’s ‘All Grown Up’ was the first television commercial created, shot and produced in Singapore that went truly global.
