BRIEF
For this brief I had to create a poster for the Virgin Mobile Festival.
CONCEPT
For my concept I played humorously with the question of one being still a virgin. If the reader is not familiar with the Virgin mobile festival, he/she is still a virgin and they should take a promise ring from the poster and go and visit the website which guides them on how to lose their virginity. At first the reader will interpret the poster and the website as something personal, but will soon discover that Virgin mobile is saying something different.
TARGET MARKET
18-35
Still a Virgin? - Poster
Bottom of poster - tear off promise rings made of paper with website address on.
Website - Flow chart
THANK YOU!
