I creative directed and market-tested new branding and visual vocabulary for OWL, Online Web-based Learning, the industry leading Chemistry homework and student evaluation product that was developed at the University of Massachusetts and distributed by Thomson (later Cengage) Learning.

 

The rapid market testing of user attitudes toward the new identity validated my recommendations to the product team and allowed for more timely implementation.

 

Creative Director: Rob Hugel

 

Logo Designer: Mark Fox