The Market Share Development (MSD) Kit is a tool used by sales representatives to show S. P. Richards dealers the breadth of marketing materials available to them. For 2015, the marketing director wanted to use a radar theme to represent their targeted programs. I used deconstructed “beacon” type imagery to avoid any firearm parallels while still adhering to the clients request for highlighting “targeted programs” Using icons for repeating features I was able to eliminate repetitive descriptive text for each piece resulting in a tighter, cleaner layout.