Watts had the opportunity to add an additional line of products onto the shelves of a major plumbing retailer. We were tasked with creating an innovative design that had a similar look to the current line of products that were already on the selves and two products could be used together.

We won the business to add lines of plumbing connectors into stores a few months prior, so we decided to use that design as a base. The goal was to show the connection between the connectors and the valves to encourage the consumer to purchase both products when they visited the store and continue with a consistent brand image. We utilized the same color-coding with the sizes that was previously used on the connector packaging to assist in the buying experience.  We continued the color-coding system to highlight the different types of valves, without distracting from the overall design.