WATCH ABC Windows Phone Application
UX and visual design for ABC's Windows Phone video on demand application.
Though this app was originally supposed to be a clone of the WATCH Disney Windows Phone app, it was quite apparent during the design process that it would need to diverge in several areas. Designing a video on demand app for adults meant focusing on new content and smooth presentation; whereas with Disney simplicity was the goal, here I could utilize more complex layouts that enabled quicker access to relevant content for the user.
The visual design, of course, also underwent big changes. The clownish facepaint of Disney's bright purple and green gave way to the sultry lipstick of ABC's red and grey, and ABC's reservoir of portrait-orientation show art enabled svelte layouts when compared to Disney's squares.